Writer : Visa Sortrakul
We can say that right now, Ausara Surface is one of the rising stars in the global interior decoration milieu. Founded four years ago by textile designer Jarupat Achawasamit and Choson Tatawakorn, former CFO of Alexander Lamont, this Thai industrial craft brand has grown significantly throughout the years. From a dream to combine experimental craft with industrial weaving techniques, Ausara Surface has thrived as a leading provider of ‘innovative materials’ with highlighted products like metal fibers and an image of a luxury craft brand.
Jarupat said that her working philosophy focuses on special and unexpected qualities. So there is no surprising why every collection of Ausara Surface seem to be eye-catching and so captivating that their customers are willing to pay in full prices. “At the heart of the brand are the selection of materials and special production techniques. We embrace new challenges and ideas, like weaving metals like stainless, dibuk, tin, copper, brass, Basalt, pewter, carbon fiber and many more into fabrics to explore new functions. We invented the methods with engineers and partnered factories. ”
The brand’s first collection Metawa was created by mixing copper and tin fibers together, with the help from a team of engineers who help adapting the traditional weaving machines so that they could weave metal fibers in specific patterns that the designers wanted. The success from this first collection encouraged them to go further. After that, the second collection Aurora was born from weaving 100% stainless fibers into light and transparent metal plates with sparkling effects like silk, while the latest collection Earth Fibre mixed together the fibres of Basalt, carbon fiber and kevlar.
“We have gone so deep, like to the molecular level, so that we understand the structure and learn to create new properties.” Jarupat said confidently that the brand’s signature like vertical textiles has made a small brand like Ausara Surface recognized among interior design and fashion brands. “We started from Asian markets. You can see our works in many luxury hotels like Rosewood Phnom Penh, Amanyangyon in Shanghail MGM Cotai in Macau, Shangri-La in Singapore. In Thailand, our works are presented at One Bangkok, Wireless Road, Marriott Hotel Surawongse, and many Ashton condominium projects.” She added that many fashion houses in LVMH Group (which owns Louis Vuitton, Christian Dior, etc.) are the brand’s clients as well.
This year, Ausara Surface is determined to go West, namely European and American markets, through sales agents in New York, Los Angeles, and London. But that is just a beginning, because Ausara Surface will keep explore new ideas and opportunities, not only to make textile alchemy great again, but also to transcend beyond boundaries.
Information and photo credit: ausarasurface.com