Creative Thailand

T-STYLE: Giving flight to “Thailand Style” Building innovative and eco-products for the world market

Writer : Editor Team

Translator : Parisa Pichimarn

T-STYLE or Thailand Style is a project by the Department of International Trade Promotion, Ministry of Commerce, to develop and support innovative products and environment-friendly products for a global market. The project aims to develop Thai products so they can meet the demands of the global market better, especially in an ever-changing marketplace and what with consumers increasingly concerned with environmental-friendly products. To create innovative products under this project, the three traits incorporated are it must be eco-friendly, must showcase Thai craftsmanship and must show Thai culture. There are four main activities under this project which are:

-T-STYLE Eco: Commercial Design

In order to help designers develop eco-friendly products that meet the demands of the global market, expert designer Atsushi Koike was invited to share his experiences about developing lifestyle products from natural materials which are friendly to the environment. The project does not only focus on designing products from waste or recycled materials, but also highlights nature preservation in order to emphasize how important nature is to humans. It also aims to show how humans can live in an eco-friendly manner, such as:

Picture caption: The brand PARA uses the naturally abundant resource of natural rubber. They are developed into various products that use 100% natural rubber and are also packaged in recycled paper.


Picture caption: CO-EX is a vase for tillandsias. This work by 5ivesis is designed for younger generations who live in limited spaces but want to bring nature closer to them.

-Craft Object

These products emit a touch of cultural vibes in a creative manner. Lifestyle and fashion products are developed to communicate Thai culture in an international standard, while retaining its distinct characteristics under the concept “Eclectic Siam.” Different handicrafts from all around various regions in Thailand come together to also reflect how distinct cultures in Thailand have always coexisted harmoniously.  

Picture caption: Cushion and pillow from a special collection of the brand Thorr. All products displayed showcase the beauty of woven textiles made by Thai artisans from small villages. Mostly, fiber glass is used in the products and there is an air of Asian contemporary style.

A vase made from old newspapers by AYODHYA.


Toy prototypes are developed under the concept of PLEARN (play + learn), where they not only bring out an elderly’s skills, but also allow for people of two different generations to connect. Interactions between elderlies and children are strengthened through these toys that let users play, learn and teach each other—a new concept under the 4.0 vision that sees toys becoming a link to connect relationships within households.

The Mind, a game for elderly people in elderly homes, from the Big Toy Design 2018 competition was designed by Natkrita Ruruksri, a student of product design, School of Fine and Applied Arts, Bangkok University.

-DEWA (DEsign from Waste Agriculture)

These creative products have been developed from agricultural waste and various leftovers under the concept of “coming together and growing together.” Designers work to bring outstanding characterisitics and sought new ways of mixing new materials and handicraft techniques with local materials in their designs.  

This year, the project features young designers ISSARAPHAP DESIGN and ARISARA STUDIO, whom have expertise with designing and developing products that are eco-friendly. Besides supporting these companies to develop new products, the project also stands out for encouraging co-branding between the two to co-create new products that showcase their best traits, such as outstanding materials, production processes or designs.

Picture caption: Aromatic Table Lamp by Thai Techno Glass Co., Ltd. from the province Nakhon Pathom is one of the highlights of DEWA. Using slags from mirrors, which is made of silica dust, table lamps are developed. The heat from the lamp can also spread healing aromas from the aroma oil.

It may be quite like what one Japanese designer once mentioned: Even if these designs cannot change people to become eco-friendly overnight, but deep down there is hope that they will eventually help to change the world one day in the future. The same could be said for the acceptance of adding value to innovative products.  

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