Creative Thailand

Shone Puipia, a new rising star in fashion design

Writer : Editer Team


Those who are in the Thai art society might be familiar with the name of Shone Puipia, because this is the only son of two prominent artists Chatchai Puipia and Pinnaee Sanpitak. But instead of following the footsteps of his parents, he chose a different path. At 25 years old, he founded his eponymous fashion label Shone Puipia, which was launched in Thailand last year.






Since he was born, Shone’s life has been surrounded by art. He accidentally discovered the fashion world when he applied for a French language course at L’Alliance Francaise during his high school years, and decided to enroll for a pattern-making course. Then, he discovered that fashion is a kind of art that can express his ideas and identity. After seeing the works of global designer Dries Van Noten, he made up his mind to further his study at the Royal Academy of Fine Arts in Antwerp, Belgium.  


But studying fashion design wasn’t easy. The Royal Academy of Fine Arts is considered one of the most rigid schools in the fashion world and produced only the finest. After all, Shone was one of a handful students who made it through. Apart from teaching fashion design, the school also focuses on art education, and one learning process was to express ideas through other forms of art. This way made it easier for students to crystallize ideas.






  After graduation, Shone returned to Bangkok to focus on his label that has evolved from womenswear to gender-neutral wear. His signature? Colors and details. For Shone, luxury is in the detail and the way the attire can make the wearer feel great. After all, fashion is a form of wearable art. That is why his works are always filled with surprising details, from the use of the warp print to create different effects, and the use of Mawata, the innermost part of silk cocoons, mixed with organza to add more textures. So what’s next? Right now it is our turn to wait and see.  


Creative Thailand
Creative Thailand
Creative Thailand
Creative Thailand
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