Writer : Editor Team
Translator : Parisa Pichimarn
From their family’s original business of producing pewter materials or crafting tin 10 years ago, five sisters who have returned from their studies to continue the business decided to build their own brand. The name 5ivesis came from that starting point, with designs forming out of things they loved. As women who loved to dress up, they decided to come up with home decorations—thus becoming 5ivesis Home Décor. As precious pewter pieces come from a mixture of silver and tin, it is also a premium gifting brand with handmade, delicate items that showcase Thai culture and beliefs.
Besides their international success, especially in China, as well as receiving the DEmark Award in 2015, 5ivesis was also chosen to be exhibited and to create souvenirs for the L’Art et l’Âme de la Thaïlande gala dinner. Hosted by HRH Princess Sirivannavari Nariratana along with other related organizations at the Royal Thai Embassy in Paris, the function’s intention was to uplift and rebrand Thailand’s image through outstanding products and services through new generations. Guests included trendsetters from French society whom appreciate distinctive and high quality products and have high spending power.
Titima Anansaringkarn, managing director of 5ivesis, has previously talked about success with the press, saying, “There is no ready-made formula when it comes to business. If you love what you do, anything can become successful.”
Their beginnings was not strewn with roses, even though the 5 sisters had an initial budget from the family business to work with. The creative process and to succeed was no easy feat. As every piece created by 5ivesis is 100% craft, this translates to a high initial cost where it cannot be sold cheaply. The only positioning they could go with was to be a “premium brand” and if one were to go that way: once selling expensive things, it must be of the very best quality and looks.
Having worked with the Chinese market first with 100% of their exports going there, a storefront was opened there. The Chinese have a tradition called “Lee Oo,” which means presents—therefore, playing a large role in guiding the product development. From mere product producers, today three defining factors shape their design process.
First off is the concept behind designing the product. As most people buy their products as gifts, products must be designed to retain a different value. This has lead to their collection of wine glasses decorated with birth month flowers to win the DEmark Award in 2015. Today, it remains as one of the brand’s best-selling items, along with the 12 Constellation wine glasses, as well as their latest collection of Chess wine glasses.
Picture caption: Flower Birth Month Wine Glasses—one of the classic collections that won the DEmark Award in 2015 and remains among their best-sellers.
The second factor relates to 5ivesis’ selection of materials. New materials and technologies are used. The past has seen pewter material pieces with 97% tin and 3% copper, which generates a silver color. Presently, however, new colors are developed, be it pink gold or 24k gold, for a luxurious and expensive-looking touch.
Picture caption: Pewter products: Crystal wine glasses from 5ivesis. Dragon glasses with the word 福 (foo) which means good luck/fortune from the Exclusive Collection.
Lastly, products have been designed to meet the demands of different markets. 5ivesis is not only limiting itself to the Chinese market, but also pays attention to the Thai market, as well as the European hemisphere. Therefore, designs for each region varies. As Europeans prefer simplicity, the brand provides more pieces made from copper, which is suited to minimalist designs. For other markets, pewter is still king, and emits the finest of Thai details alongside a contemporary feel.
Clearly, being both show-worthy and practical is the key answer for 5ivesis—a successful second-generation business that has successfully made its way to the global market.
Website : https://5ivesis.com