Forget that old piece of flashy tartan, roughly woven fabric worn by your distant great-grand uncle twice-removed in the province: The Pa-Kao-Ma Local Handicraft project, in partnership with LALALOVE fashion design, has reimagined and reintroduced the down-to-earth Pa-Kao-Ma textiles into the Thai - and increasingly international - high-end fashion.
A generally folksy item, Pa-Kao-Ma is an all-purpose piece of fabric that each local possesses at least once in their life. Woven from cotton in a colourful checkered pattern, Pa-Kao-Ma is durable and breathable, perfect for everyday use. This fabric is commonly produced in a rectangular shape and can be employed either as a scarf, shawl, wrap; can be strung up as cradle for a baby and even worn tied around the body to carry weapons into a battle. Pa-Kao-Ma has been part of the Thai folk culture for as long as one can remember.
An internationally acclaimed stylist, fashion designer and founder of LALALOVE, Linda Chareonlap has worked together with local producers around the provinces: Sakon Nakhon, Uthai Thani, Prachuap Khiri Khan, Pathum Thani, you name it - she has reached out to all of the areas famous for their textile crafts. All this, to create the fashion breakthrough: 100% casual wear from Pa-Kao-Ma.
Bringing the old to the modern, connecting the province to the city, LALALOVE recently launched its new collection - LALALOVE x PAKAOMA, shining the spotlight on these homey and essentially Thai textiles. This collection has also been presented and animatedly received at the Amazon Fashion Week 2017 in Tokyo, Japan on March 20, 2017, where all the top designers and fashion enthusiasts gathered.
Clothings from LALALOVE x PAKAOMA collection play on the pattern of the fabric, bringing the colours and the weave into the game. Digital printing has also been brought in to apply quirks to the fabric, with drawings from popular Thai artist Oh Futong. Articles in the line include everything from jumpers, t-shirts, leggings, bomber jackets to frill-trimmed skirts, with the Pa-Kao-Ma as the main fabric. The genial patterns conceived by the locals are also reproduced on swimwear and casual wear using digital printing, to take advantage of the designs where the original woven cotton cloths do not apply. A great chance for the city to touch base with the province, and for the province to reintegrate into the city!