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What is Thainess? A keyman in Thailand’s creative industry have the answer.

When a leading international publication like Wallpaper* UK decided to dedicate a feature on Thailand’s creative industry, they conducted interviews on many Thai opinion leaders in the creative fields, one of which was M.L. Kathathong Thongyai, Director of Thailand Office of Innovation and Value Creation, Department of International Trade Promotion, Ministry of Commerce, one of the public organizations founded to support the creative industry. An Australian graduate, M.L. Katathong was a cricket athlete before returning to be a Thai public servant and has been at the helm of this organism for more than 20 years. This is the excerpt of the exclusive interview by Wallpaper* UK that focuses on the future of the Thai creative industry.